Red Deluxe, Brand Development Agency
Memphis, TN

• Deliver project management for 20 clients by producing SOW proposals, assessing marketing plans, maximizing budgets of over $350,000, and managing intricate project timelines resulting in repeat and new business contracts with average monthly revenue of $52,000

• Lead cross-functional teams of 6 graphic designers, copywriters, and media buyers by formulating comprehensive creative briefs translating clients’ marketing goals into cohesive strategies and tactics ensuring creative direction, execution, and timelines were aligned with client needs

• Communicate with clients to establish and assess plans by conducting market research, identifying key targets, verticals, and positioning

• Articulate project concepts in formal presentation meetings to senior and executive level clients, handle feedback and manage revisions on final deliverables

Baby K’tan, LLC
Ft. Lauderdale, FL (Remote)

• Propose, track, and own the monthly operational and financial performance of initiatives through testing, evaluation, and scaling of regional and national campaign initiatives

• Interpret customer insights to build demand through integrated campaigns and sales enablement tools resulting in a 115% increase in web traffic and achieving 35.3% email open rate

• Coordinate production and execution of marketing by defining and analyzing key segments/ behaviors, collaborating with influencers, leading product training, maintaining brand style guides, and controlling product narrative through brand storytelling resulting in customer-focused messaging across verticals

• Spearhead media relations initiatives including copywriting, editing, and distributing news releases through relationships with media, partners, and B2C representatives resulting in over 75 earned media features

Baby K’tan, LLC
Ft. Lauderdale, FL

• Amplify brand awareness, social engagement, and consumer loyalty through dedicated content creation, blogging, sharing customer stories (UGC), advocacy/ influencer campaigns, and product placement

• Manage trade show and store sales material inventory, supplies, and logistics

Arts & Business Council of Miami
Miami, FL

• Execute daily operations of social media management, content creation, monthly newsletter publishing, and website maintenance

• Liaise with clients, coordinate ticket sales, and manage on-site event coordination for monthly seminars and annual fundraising event

• Secure monetary and in-kind donations valued at $5,000 through development efforts for the annual fundraising event

PRA South Florida (formerly Koncept Events)
Ft. Lauderdale, FL

• Customize strategic, in-depth proposals for corporate and experiential events based on needs and goals expressed by clients during the discovery phase

• Spearhead action to lead organization of and manage inventory of décor elements in an excel database

• Aid in planning, execution, and management of national corporate events, dinners, and tours numbering up to 450 corporate guests