Arthritis Foundation
Atlanta, GA (Remote)

• Lead national marketing strategy for mission-related peer to peer fundraising programs generating over $5 million in annual revenue and attracting 36,000+ participants annually.

• Deliver presentations and training sessions for audiences of 150+ employees and senior leadership.

• Design and implement data-driven, multi-channel campaigns aligned with business goals and brand strategy.

• Author campaign briefs and strategic roadmaps that direct channel communications and creative execution, consulting with internal and external teams throughout the creative development process to ensure deliverables remain on brief.

• Collaborate with internal teams and agencies to produce campaigns that amplify brand presence, mission and social impact, fundraising, and grow audience reach

• Develop strategic, audience-centered storytelling that transforms business objectives into compelling narratives, strengthening brand visibility and engagement across healthcare and patient advocacy audiences.

Arthritis Foundation
Atlanta, GA (Remote)

• Lead national marketing strategy for programs generating over $3 million in annual revenue and attracting 36,000+ participants annually.

• Manage two targeted email newsletter programs reaching over 13,000 subscribers, including Juvenile Arthritis families and organizational volunteers—driving sustained engagement and community growth.

• Design and implement integrated campaigns across digital, social, and experiential channels, ensuring alignment with brand messaging and strategic KPIs.

• Write and present comprehensive marketing briefs and campaign roadmaps to internal stakeholders and external partners.

• Collaborate with internal teams and agencies to produce campaigns that amplify brand presence, support fundraising goals, and grow audience reach

• Lead earned media and storytelling initiatives to increase market visibility across healthcare and patient advocacy audience

Red Deluxe, Brand Development Agency
Memphis, TN

• Deliver project management for 20 clients by producing SOW proposals, assessing marketing plans, maximizing budgets of over $350,000, and managing intricate project timelines resulting in repeat and new business contracts with average monthly revenue of $52,000

• Lead cross-functional teams of 6 graphic designers, copywriters, and media buyers by formulating comprehensive creative briefs translating clients’ marketing goals into cohesive strategies and tactics ensuring creative direction, execution, and timelines were aligned with client needs

• Communicate with clients to establish and assess plans by conducting market research, identifying key targets, verticals, and positioning

• Articulate project concepts in formal presentation meetings to senior and executive level clients, handle feedback and manage revisions on final deliverables

Baby K’tan, LLC
Ft. Lauderdale, FL (Remote)

• Propose, track, and own the monthly operational and financial performance of initiatives through testing, evaluation, and scaling of regional and national campaign initiatives

• Interpret customer insights to build demand through integrated campaigns and sales enablement tools resulting in a 115% increase in web traffic and achieving 35.3% email open rate

• Coordinate production and execution of marketing by defining and analyzing key segments/ behaviors, collaborating with influencers, leading product training, maintaining brand style guides, and controlling product narrative through brand storytelling resulting in customer-focused messaging across verticals

• Spearhead media relations initiatives including copywriting, editing, and distributing news releases through relationships with media, partners, and B2C representatives resulting in over 75 earned media features